Making the most of your social media accounts.
You’ve set up your social media accounts but can’t think what to post or share. This is a common occurrence for many firms.
You certainly don’t want to be solely pushing your services, as people will soon switch off.Try to mix-up your social media activity so you have a healthy balance of promotional posts, engaging industry shares and some interaction with other users, if possible. Real success can come when you show the ‘human side’ of your business.
For any promotional posts you make, try to take the angle that you are helping people (rather than overtly singing your firm’s praises).
Sharing respected industry articles can be an easy win. Make sure you add your opinion on the piece as an introduction, to show that some thought has gone into your posts. You can also share the content of any industry membership organisations that you belong to.
As mentioned previously, to achieve better organic reach (i.e. more people being shown your posts), try to post images and activity from your business wherever possible. Examples include photos and videos from industry events that you have attended, charity or fundraising activity, or any achievements of your employees. Activity.
The more that people interact with your posts, the more the social media platforms will choose to show other people your posts. You need to have an engaged audience to really make the most of social media.
Set modest goals. You are unlikely to win floods of new work solely via organic social media. You can however show potential clients (who are researching your business) that you are a forward thinking, approachable, friendly, engaged firm. If you do this, you have a great chance of converting them into a customer.
